Our Team
Sandra Vieira
Co-Founder & Chair of the Board
Sandra spent 20 years as an entrepreneur before shifting her focus to the social sector, where she discovered her passion for advocacy and community support. Seeing firsthand the lack of dedicated help for both the housed and unhoused community, she co-founded Advocate Connections, a grassroots organization committed to relieving poverty by providing basic supplies, essential supports, and pathways toward self-sustainability. As Chair of the Board, Sandra leads with compassion, integrity, and a strong strategic vision. She oversees governance, guides outreach efforts, and ensures the organization remains deeply rooted in meaningful community connection. Her hands-on, person-centred approach has helped transform countless lives and continues to drive the organization’s impact every day.Sandra’s purpose is simple yet powerful: to create change, one day at a time, and to empower individuals by meeting them where they are, offering hope, dignity, and genuine support.
Arden McClean
Vice Chair
Arden is a seasoned nonprofit leader and board member of Advocate Connections. She has worked as Senior Programs Manager at the Boys and Girls Club of London for nearly a decade, and has dedicated her career to developing innovative programs and leading diverse teams to meet the evolving needs of children, families and marginalized people across London. At Advocate Connections, Arden provides strategic insight in program development, event planning, and board governance—helping shape services that foster equity, inclusion, and empowerment. Her collaborative leadership style and passion for community-building continue to inspire progress and create change at the grassroots level.
Sarah Smith
Advocate & Member-at-Large
Sarah shares a wealth of experience and compassion in her role as an advocate. After three decades as a Special Education Teacher, she has honed a patient and individualized approach—skills she now applies to supporting community members. Sarah offers on-the-ground services that cover formal documentation, housing, and appointment accompaniment, always guided by the unique needs of each person she serves. Her commitment to wraparound care reflects her belief that everyone deserves dignity, stability, and a path forward. Sarah is passionate about improving the lives of those too often overlooked by amplifying their voices and making lasting connections for change.
Nelson Vieira
Secretary
Nelson is key to keeping Advocate Connections organized and accountable. With over 30 years of entrepreneurial experience and a strong foundation in business management and finance, he brings sharp attention to detail and strategic oversight to his role as Secretary. He maintains official records, coordinates board meetings, and ensures the organization meets its governance responsibilities. Known for his clear communication and collaborative approach, Nelson helps foster strong relationships among board members, stakeholders, and community partners. His focus on structure and follow-through keeps Advocate Connections mission-driven and ready to meet the needs of the community.
Emily Smith
Marketing & Communications Chair
Emily first connected with Advocate Connections after being inspired by the organization’s grassroots efforts to uplift the community. Recognizing a need for a stronger digital presence, she offered her skills to help develop the website, launch a professional LinkedIn page, and expand outreach across social media platforms. With a BA and Master’s in Environment & Sustainability from Western University, Emily brings a fresh, modern approach to advocacy—combining digital strategy with a commitment to community empowerment and sustainable growth.
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